DACH Influencer Manager
1 month ago
About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Role: Influencer Manager - DACH
Job Location: THG HQ (WA15 0AF) Office based
THG Nutrition & Wellness:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.
We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.
Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.
It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.
Influencer Manager DACH -Myprotein
About The Role:
The Influencer Manager - DACH will be a performance-driven, creative, and results-oriented individual passionate about influencer marketing and building lasting relationships within the German-speaking market. As a key member of the DACH Influencer team, you will be responsible for growing and nurturing a high-performing roster of influencers to drive brand awareness and engagement for THG Nutrition & Wellness.
What you will be doing:
Roster Development and Optimization: Recruit, onboard, and manage a roster of top-tier influencers in the DACH region, aligning with THG Nutrition & Wellness' brand values and target audience.Performance Tracking and Analysis: Monitor influencer performance metrics, analyze campaign data, and optimize strategies to maximize ROI.Content Creation and Collaboration: Collaborate with influencers to develop engaging and authentic content that resonates with the DACH market.Relationship Management: Build and maintain strong relationships with influencers, ensuring they are aligned with THG Nutrition & Wellness' goals and values.Budget Management: Manage the DACH influencer marketing budget effectively, ensuring optimal allocation and ROI.Industry Trends: Stay up-to-date with the latest influencer marketing trends, platforms, and best practices in the DACH region.Role Requirements:
Proven experience in influencer marketing, with a focus on performance and results-driven campaigns.Strong understanding of the DACH fitness trendsmarket including, cultural nuances and consumer behaviorsexcellent communicating and interpersonal skills, with the ability to build and maintain relationships.Strong project management experience with a track record of delivering successful campaigns. Fluency in German and English is essentialBy joining our team you'll have the opportunity to:
Work with some of the most influential names in the fitness and wellness industryContribute to the growth and success of THG Nutrition and Wellness in the DACH regionBe part of a dynamic and innovative team that is passionate about making a positive impact to peoples lives.Benefits:
Career Development
Access bespoke development programmes that have been designed and developed by our in-house L&D team.Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.Enhanced Leave
25 days annual leave plus bank holidays.Don’t want to work on your birthday? We don’t either Enjoy your day off on usEnhanced maternity and paternity pay, depending on length of service.Up to 10 days compassionate leave.Buy back up to 3 days each year.Unlock 2 days volunteer leave after 12-months.Wellbeing Support
Access face-to-face and virtual appointments with our in-house GP.Access our in-house CBT therapist.Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.State-of-the-art on-site gym.Access to our on-site physio.Other Perks
Save up to 12% on the cost of personal tech through our salary sacrifice scheme.Subsidised bus pass from Manchester City Centre to our ICON office.Up to 50% staff discount on THG brands.On-site staff shop.Access to on-site barber.Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.Anniversary gifts when you hit 5 and 10 years of serviceTHG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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