Marketing Analytics Specialist

3 weeks ago

London, Greater London, United Kingdom Gain Theory Full time

About Gain Theory

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We are a global marketing effectiveness and foresight consultancy, accelerating growth for ambitious brands by giving clients the confidence to make better data-informed investment decisions.

As a WPP consultancy, we have access to a range of data, expertise, and tools that create a truly differentiated offering. Our culture is underpinned by 4 important values: Be Curious, Be Positive, Make it Better, and Act with Consideration.

Job Overview

We are seeking a Principal Data Scientist to provide crucial support to our Innovation Technology Lead in developing cutting-edge prototypes and proof-of-concepts (POCs) for our new business team. This role will assist in exploring and demonstrating innovative solutions across various technological domains, including AI, synthetic data generation, advanced statistical modeling, and emerging technologies.

The ideal candidate will have a strong analytical background, be eager to learn new technologies quickly, and possess the ability to translate complex concepts into actionable insights. This position offers an excellent opportunity to work at the forefront of innovation in marketing analytics while supporting senior-level prototype development.

This role offers an exciting opportunity to work alongside innovative leaders, gain hands-on experience with cutting-edge technologies, and contribute to the development of groundbreaking solutions in marketing analytics. The Principal Analyst will play a crucial part in supporting the Innovation Technology Lead's efforts to drive new business opportunities through technological innovation.

Key Responsibilities

  • Assist the Innovation Technology Lead in researching and identifying new technological trends and potential applications in marketing analytics
  • Support the rapid development of prototypes and POCs by gathering and preparing data, conducting initial analyses, and assisting with basic coding tasks
  • Help in the integration of APIs and technologies into prototype applications under the guidance of the Innovation Lead
  • Conduct literature reviews and summarize findings on emerging statistical models, algorithms, and methodologies relevant to ongoing projects
  • Assist in the preparation of presentations and demonstrations for both technical and non-technical audiences
  • Perform basic testing and validation of prototypes and POCs, including data quality checks and simple sensitivity analyses
  • Aid in the documentation of prototype development processes, methodologies, and results
  • Collaborate with cross-functional teams to gather requirements and feedback for prototype iterations
  • Support the Innovation Lead in quick turnaround projects by managing timelines, coordinating resources, and tracking project progress
  • Contribute to the ideation process for new prototype concepts and potential applications of emerging technologies

Requirements and Qualifications

The ideal candidate will have a Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, or a related field. They will also have:

  • Proficiency in Python with a willingness to learn from others
  • Experience with and understanding of AI, machine learning concepts, and statistical modelling techniques
  • Experience with and understanding of LLMs and RAG techniques
  • Familiarity with data visualization tools and techniques
  • Strong analytical and problem-solving skills
  • Excellent communication skills, both written and verbal
  • Ability to work effectively in a fast-paced, collaborative environment
  • Keen interest in emerging technologies and their potential applications in business
  • Experience with cloud platforms (Azure/AWS/GCP) and their capabilities
  • Familiarity with version control systems like Git
  • Experience with rapid prototyping or agile development methodologies
  • Knowledge of marketing analytics and related business challenges
  • Familiarity with advanced statistical concepts
  • Experience in creating data visualizations and dashboards for non-technical audiences

About You

We value diversity, equity, and inclusion at Gain Theory. We strive to build an environment where everyone feels welcomed, valued, and heard. If you share our commitment to these values, please consider joining our team.

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