Healthcare Marketing Strategist

7 days ago

London, Greater London, United Kingdom Inizio Evoke Full time
About Us

Inizio Evoke is a global health marketing, communications, and transformation platform that unlocks growth through data-driven insights and human centricity. Our mission is to make Health more human.

Job Description

As an Experience Analyst, you will join our award-winning team to implement and optimize strategies across digital platforms to support marketing effectiveness, engagement, and value in the healthcare space. You will collaborate with teams, including creative, compliance, and analytics, to ensure strategies are implemented in a compliant and impactful way.

This is a great opportunity for someone eager to grow their expertise in healthcare marketing, has experience with digital and social media, and excels in a regulated environment. You should be able to generate ideas and feel comfortable presenting and discussing your insights with clients and stakeholders.

Key Responsibilities:
  1. Support the setup, management, and optimization of omnichannel strategies that align with brand goals and adhere to regulatory guidelines.
  2. Support content scheduling, monitoring, and reporting across social and digital channels to guarantee cohesive execution.
  3. Work with analytics teams to generate performance reports, interpret data, and provide actionable insights for campaign optimization.
  4. Take ownership of creating client-ready reports and presentations, including strategic insights and recommendations.
  5. Manage project timelines and deliverables to ensure efficient execution of omnichannel initiatives.
  6. Collaborate with compliance and regulatory teams to ensure all digital content is accurate, compliant, and aligned with medical marketing standards.
  7. Participate in brainstorming sessions to contribute fresh ideas for channel-specific strategies that drive engagement within the healthcare space.
  8. Present ideas and insights in both internal meetings and client-facing sessions, fostering a collaborative environment.
  9. Maintain thorough documentation of omnichannel processes, strategies, and best practices.
Requirements

You have experience in and demonstrated examples of the following:

  1. Familiarity with social and digital channels (e.g., LinkedIn, Twitter, paid ads) and an understanding of how they can be leveraged in healthcare marketing.
  2. Knowledge of regulatory guidelines for medical marketing on digital platforms.
  3. Proficiency in basic analytics tools (e.g., Google Analytics, social media insights) for tracking performance and identifying key metrics.
  4. An understanding of customer journeys and how to optimize touchpoints across multiple digital and social channels to enhance engagement.
  5. Ability to draw insights from data and communicate the 'so what' behind numbers, helping drive data-informed decisions.
  6. Confidence in presenting ideas and insights in a clear, compelling way, whether in client presentations or internal workshops.
  7. Minimum 2-3 years of experience in an agency or within a marketing department.
What We Offer

We offer a competitive salary of £40,000 - £50,000 per annum, depending on experience. Additionally, we provide:

  • Generous annual leave
  • Contributory company pension scheme
  • Life insurance cover
  • Employee Assistance Program (EAP)
  • Various health and wellbeing benefits available
  • Online training platform/programs
  • Discretionary bonus scheme
  • Community action focused programs

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