Paid Advertising and Social Media Lead
2 weeks ago
Veblen International is a dynamic company in the luxury beauty sector, and we are seeking a talented Paid Advertising & Social Media Director to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing our digital marketing strategy, driving impactful campaigns, and collaborating with global teams.
We are looking for a creative and analytical individual with a passion for luxury beauty and digital innovation to lead our digital marketing efforts. You will have the opportunity to work with a wide range of platforms, including Google Ads, Meta, TikTok, Snapchat, and Pinterest, and ensure platform optimisation through coaching and shadowing.
Responsibilities:
- Digital Strategy Development: Develop and implement comprehensive digital marketing strategies that align with business goals.
- Advertising Campaigns: Plan, execute, and optimise multi-channel campaigns across platforms like Google Ads, Meta (Facebook and Instagram), TikTok, Snapchat, and Amazon.
- TikTok Shops Management: Oversee the UK TikTok platform to achieve sales targets through compelling content and advertising.
- Performance Meets Brand Building: Balance reach, frequency, and engagement strategies to drive brand visibility while meeting performance goals across paid, owned, and earned media.
- B2B & E-Retail Collaboration: Work closely with internal teams to boost brand visibility, traffic, and sales across channels.
Requirements:
- Proven Expertise: Experience crafting and delivering impactful digital strategies for luxury brands, ideally in beauty or hair care.
- Deep Channel Knowledge: Hands-on experience managing campaigns across Google Ads, Meta, TikTok, Snapchat, and Pinterest. Familiarity with GDPR compliance and shop/web splits is advantageous.
- Agency Experience Preferred: Candidates with agency backgrounds are highly valued for their hands-on campaign implementation experience, particularly in managing budgets, optimising ads, and delivering results for beauty or luxury brands.
What We Offer:
- Competitive Salary: £80,000-£100,000 per annum, depending on experience.
- Additional Benefits: Private medical, pension, summer Fridays, product discount, and hybrid working model with 3 days in our central London office and 2 working from home.
Why Veblen International?
We are a dynamic company in the luxury beauty sector, and we offer a unique opportunity to work with a wide range of platforms, develop your skills, and contribute to the success of our brand.
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