Digital Marketing Channel Manager
6 days ago
Job Summary
We are seeking a highly skilled Digital Marketing Channel Executive to join our team at Whitbread. As a key member of our Commercial Team, you will play a critical role in driving our e-Commerce function and delivering our digital strategy.
Key Responsibilities
- Support the acquisition team in delivering our Acquire, Protect, and Convert digital strategy
- Action tasks ranging from campaign implementation to reporting of our online campaigns across our key marketing channels
- Work with the digital relationship manager to execute the audience strategy
- Manage campaign delivery in line with the marketing managers plans for the channel
- Support the trading actions of the business by implementing digital campaigns
- Utilize trade reports and platform data to diagnose the performance of the campaigns and suggest changes to drive performance and efficiency
Requirements
- Knowledge of how to implement digital paid advertising
- Knowledge of different delivery models across display and search advertising
- Good knowledge of audiences and how to target them across channels
- Understanding of Web development processes and technology architecture
- Understanding of analytics, software, and how to build reports
- Able to produce insightful reporting and suggest actions
About Whitbread
We are a leading hospitality company with a big growth strategy. Our e-Commerce function is critical to ensuring that we are giving our customers the best online experience of our brand and marketing. We are committed to being an inclusive organisation that values diversity and welcomes applications from under-represented groups.
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