Digital Marketing Channel Specialist

2 months ago


London, Greater London, United Kingdom whitbread Full time

Whitbread's Growth Strategy

Whitbread is committed to significant expansion, and our e-Commerce function plays a vital role in delivering exceptional online experiences for our customers.

Your Role as a Digital Marketing Channel Specialist

As a Digital Marketing Channel Specialist, you'll collaborate with the acquisition team to execute our Acquire, Protect, and Convert digital strategy. Your responsibilities will encompass a wide range of tasks, from campaign implementation to reporting on online campaigns across key marketing channels.

Focus Areas:

  • Audience-Driven Channels:
    • Programmatic Advertising
    • Social Media Marketing
    • Affiliate Programs
    • Push Notifications

Key Responsibilities:

  • Work closely with the Digital Relationship Manager to implement audience strategies.
  • Execute campaigns across new channels and channel strategies, identifying issues and reporting on performance to drive incremental revenue, occupancy, and customer engagement.
  • Manage campaign delivery in accordance with marketing managers' plans, ensuring budget adherence and performance metrics are met.
  • Support business trading actions by implementing digital campaigns aligned with commercial goals and accurate result tracking.
  • Utilize trade reports and platform data to diagnose campaign performance. Propose changes and tests to enhance channel efficiency and achieve business objectives.

Required Skills:

  • Proven experience in implementing digital paid advertising campaigns.
  • Understanding of various delivery models across display and search advertising.
  • Strong knowledge of audience targeting strategies across different channels.
  • Familiarity with web development processes and technology architecture.
  • Proficiency in analytics software and report generation.
  • Ability to produce insightful reports and recommend actionable insights.


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