Digital Marketing Specialist

2 weeks ago


Kettering, Northamptonshire, United Kingdom MATCH RECRUITMENT LTD Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our client's marketing team in Kettering. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to drive business growth and improve online presence.

Key Responsibilities
  • Develop and optimize high-quality content for the company website, including blogs, landing pages, and customer stories, to engage the target audience and drive conversions.
  • Conduct comprehensive keyword research and implement on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic.
  • Plan, create, and manage effective Google Ads campaigns to boost visibility, attract targeted traffic, and achieve conversion goals.
  • Regularly update and enhance website content to ensure it remains fresh, relevant, and aligned with marketing goals.
  • Monitor and analyze website and ad performance using tools like Google Analytics and provide actionable insights to improve content and campaign effectiveness.
  • Work closely with the Marketing Manager to align content strategies with broader marketing objectives and support the execution of digital campaigns.
  • Assist in planning and maintaining a content calendar that supports SEO initiatives and keeps the target audience engaged.
  • Design and deliver impactful email marketing campaigns to make the brand stand out against competitors.
Requirements
  • Relevant experience in digital marketing, including content creation, SEO, and Google Ads management.
  • Strong understanding of digital marketing principles and best practices.
  • Excellent communication and collaboration skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.
What We Offer
  • A competitive salary and benefits package.
  • The opportunity to work with a leading manufacturing firm in Kettering.
  • A dynamic and supportive work environment.


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