Product Content Specialist

2 months ago

Reading, Reading, United Kingdom Primark Full time
Job Overview

As a Product Content Assistant at Primark, you will play a crucial role in ensuring the accuracy and consistency of product information across our digital platforms. This involves working closely with cross-functional teams to develop and implement product content strategies that drive customer engagement and conversion.

Key Responsibilities
  • Define attribute requirements for the Product Details Page for all categories within your allocation.
  • Lead Test and Learn activities to develop Product Details Page execution to improve digital KPIs such as conversion, bounce rate, exit rate, and ATT.
  • Work with the SEO Team to ensure Product Details Page execution is optimized for our Natural Search requirements.
  • Facilitate left-hand navigation (LHN) and merchandising requirements to reduce the manual population of website functionality.
  • Manage the quality and timeliness of all product launches within your categories.
  • Provide final QC of product information, copy, titles, and images ahead of launch.
  • Review customer and market data to continuously optimize PDP execution.
Requirements
  • 2 years of experience working within digital retail.
  • Has worked on projects as part of a varied, cross-functional stakeholder group.
  • Delivered significant operational projects on time, and to brief.
  • Previous, demonstrable experience driving digital retail experience/journeys for a customer.
  • Proven ability to effect digital KPIs through the delivery of front-end improvements to the customer experience.
  • Experience with PIM & DAM systems is useful.

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