Executive Marketing Director

3 weeks ago


Barry, Vale of Glamorgan, United Kingdom Informa Group Plc. Full time

Job Summary

We are seeking an experienced Executive Marketing Director to join our team at Informa Group Plc. As a key member of our leadership team, you will be responsible for developing and executing strategic marketing plans to drive business growth and enhance our brand presence.

The ideal candidate will have a strong background in marketing and communications, with a proven track record of success in the events or exhibitions industry. You will be a creative problem solver, able to think outside the box and develop innovative solutions to meet our business objectives.

In this role, you will work closely with our sales and events teams to develop targeted marketing campaigns that drive new business leads and retain existing customers. You will also be responsible for managing our digital and social media channels, including email marketing platforms, CMS, Facebook, Instagram, WeChat, YouTube, and LinkedIn.

The salary for this position is approximately $120,000 per year, based on a bachelor's degree and 6-8 years of experience in the industry.

Key Responsibilities:

  • Develop and execute strategic marketing plans to drive business growth and enhance brand presence
  • Manage digital and social media channels, including email marketing platforms, CMS, Facebook, Instagram, WeChat, YouTube, and LinkedIn
  • Work closely with sales and events teams to develop targeted marketing campaigns
  • Develop reports and drive analysis and recommendations regularly by evaluating channel effectiveness against relevant performance metrics using different tracking tools such as Google Analytics and PowerBI
  • Oversee the content management of the company's digital and social media channels
  • Conduct market research and analyze data to inform marketing strategies
  • Stay up-to-date with industry trends and best practices in marketing and communications

Requirements:

  • Bachelor's degree in Business, Marketing, Communications, or related disciplines
  • At least 6-8 years of working experience preferably in the events or exhibitions industry
  • Good command of English and Chinese
  • Experience in managing web, email marketing, and social media platforms (i.e. Eloqua, SurveyMonkey, WordPress, Mailchimp, Google Analytics, Facebook, Instagram, WeChat)
  • Strong proficiency with MS Word, Excel, PowerPoint, and Outlook
  • Photoshop and Illustrator would be a plus


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