Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Inizio Engage. This is an exciting opportunity for a talented individual to make a significant impact on our marketing efforts and drive business growth.
The ideal candidate will have a strong background in digital marketing, with experience in developing and executing performance-driven marketing strategies that engage target audiences effectively.
Key Responsibilities:
- Design and execute performance-based marketing strategies and campaigns tailored to diverse target audiences.
- Create and manage paid digital advertising and retargeting campaigns across various platforms, including Google Ads, Microsoft Bing Ads, Meta, and LinkedIn.
- Analyze campaign performance against KPIs utilizing tools such as Google Analytics to extract actionable insights and inform strategy.
- Embrace a data-driven approach to campaign optimization, employing techniques like A/B testing, UX improvements, UTM tracking, personalization, retargeting, and usage of tools like heatmaps and Hotjar recordings.
About the Role:
This is a remote position, allowing you to work from home and enjoy a better work-life balance. You will be part of a driven team passionate about making a difference in education through technology.
What We Offer:
- A competitive salary of $80,000 - $110,000 per year.
- Professional development opportunities to enhance your skills and advance your career.
- A supportive workplace culture committed to innovation and growth.
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