Senior Thought Leadership Marketing Manager

1 month ago

London, Greater London, United Kingdom The Economist Full time

Job Title: Senior Thought Leadership Marketing Manager

Job Summary:

The Economist Group is seeking a Senior Thought Leadership Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive thought leadership and content strategy that supports the company's business goals.

Key Responsibilities:

  • Develop and manage a thought leadership and content strategy that aligns with short- and long-term marketing, brand, and internal communication goals.
  • Proactively evolve the content strategy using performance metrics, market trends, and editorial insights to ensure continuous improvement and relevance.
  • Lead the creation, editing, publishing, and retirement of content across various platforms, ensuring all content is on-brand, consistent, and optimised for search and user experience.
  • Collaborate with cross-functional teams, including editorial, sales, and custom intelligence, to contribute to content generation and thought leadership initiatives.
  • Manage a content pipeline that is visible to key stakeholders and aligned with business priorities such as industry events, product launches, and renewals.
  • Define key performance indicators (KPIs) for content and thought leadership, set objectives, and monitor performance against these goals.

Requirements:

  • Extensive experience in content creation and editorial management, with a strong command of the English language.
  • Proven ability to lead and inspire cross-functional teams, driving collaboration to achieve marketing and business objectives.
  • Experience in developing and managing content strategies that align with business goals and resonate with target audiences.
  • Strong editorial skills with experience in creating various types of content, including white papers, infographics, blog posts, and social media articles.
  • Excellent leadership and collaboration skills, with the ability to inspire cross-functional teams and align them with the company's objectives.
  • Ability to use content performance metrics and market analysis to inform and refine content strategies.
  • Outstanding communication skills, both written and verbal, with the ability to influence and motivate stakeholders.

About The Economist Group:

The Economist Group is a global media and research organization that provides high-quality content and data to help individuals and organizations make informed decisions. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.

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