Thought Leadership Specialist

3 weeks ago

London, Greater London, United Kingdom Financial Times Full time

About Us:

FT Longitude is a thought leadership specialist that is fully owned by the Financial Times Group. Our services include strategy, research, and content, which encompasses surveys, interview programmes, data modelling, and desk research. We help clients plan and implement effective and differentiated thought leadership campaigns.

Our Commitment to Diversity, Equity, and Inclusion:

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected, and valued.

About the Role:

FT Longitude is looking for a Thought Leadership Specialist to lead the development and growth of its qualitative research offering. This role will be responsible for sourcing subject matter experts, developing a Thought Leadership Network community, and supporting innovative qual research methodologies.

  • Qualitative Research Development: Lead the growth of our qualitative research offering, meeting P&L targets while introducing new product lines like AI-led transcript analysis.
  • SME Sourcing: Identify and recruit world-leading experts for interviews, managing a network of freelance interview sourcing specialists.
  • Community Management: Develop a "Thought Leadership Network" of senior B2B executives, building an active, marketable community asset through regular engagement opportunities such as newsletters and event invitations.
  • Compliance: Ensure GDPR compliance across qualitative research processes, including data management and community handling.
  • Stakeholder Collaboration: Work closely with project managers, editorial, research, and marketing teams to meet deadlines and deliver innovations.

Key Experience and Qualifications:

  • Strong Communication Skills: Experience in collaborator management and SME recruitment.
  • Experience in Building and Managing B2B Executive Communities: A plus.

Skills and Competencies:

  • Technical Skills:
  • Proficiency in Desktop Research, Social Media Research, and Database Management:
  • Qualitative Interview Sourcing and Community Management:
  • Strong Negotiation, Communication, and Relationship-Building Skills:
  • Time-Management, Multi-Tasking, and Flexibility under Tight Deadlines:

We've Embraced a Hybrid Working Model:

We promote flexibility, including remote work options.

Accessibility:

We are a disability confident employer and Valuable 500 signatory. If you would like to discuss your requirements or have any questions, please email us and a member of our team will be happy to help.

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