Customer Journey Manager
2 days ago
Fynity is looking for a highly skilled Customer Journey Manager to drive sales growth through effective CRM execution. As a key member of our team, you'll develop and execute B2B CRM strategies, enhancing demand generation and pipeline growth.
This role involves working closely with sales and marketing teams to optimise campaigns, implement automation, and analyse performance metrics. You'll be responsible for managing segmentation, targeting, and personalisation for lead nurturing and conversion, as well as optimising email deliverability, list health, and engagement metrics.
A competitive salary of between £35,000 and £45,000, plus generous benefits, is offered for this exciting opportunity. If you're passionate about CRM and have a knack for driving sales initiatives, we'd love to hear from you.
About the Position:
- Develop and execute B2B CRM strategies to enhance demand generation and pipeline growth.
- Work closely with sales and marketing teams to optimise campaigns and implement automation.
- Design automated workflows, including lead scoring and drip campaigns.
- Align CRM initiatives with business goals, focusing on customer journey mapping and sales processes.
- Analyse campaign performance using data-driven insights to refine strategies.
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Senior CRM Marketing Strategist
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