Senior Paid Search Strategist
1 month ago
As a Senior Paid Search Strategist with GNB Partnership, you will be responsible for leading the development and execution of comprehensive paid search strategies across multiple platforms. This role involves overseeing the creation, optimization, and scaling of paid search campaigns to drive business growth and revenue.
About the Role
We are seeking an experienced and results-driven PPC Manager to join our dynamic team. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record in PPC management. As a Senior Paid Search Strategist, you will work closely with internal teams to understand business objectives and translate them into actionable PPC initiatives.
Key Responsibilities:
- Develop and execute comprehensive paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms.
- Collaborate with internal teams to understand business objectives and translate them into actionable PPC initiatives.
- Conduct in-depth keyword research, ad copywriting, and ad extension optimisation to enhance campaign performance.
- Monitor and analyse campaign metrics to identify and act on optimisation opportunities.
- Implement A/B tests and other experimentation methodologies to refine targeting and messaging strategies.
- Assist in budgeting, forecasting, and reporting processes to ensure PPC efforts align with overall marketing goals and financial targets.
Required Skills and Qualifications:
Minimum 3+ years of experience in PPC campaign management, preferably in the gaming or e-commerce industry.
Benefits:
- A competitive salary of £60,000 - £80,000 per annum, depending on experience.
- Annual Bonus.
- Healthcare and pension benefits.
- Hybrid working, 3 days in the office, 2 from home.
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of GNB Partnership.
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