Digital Marketing Strategist
6 days ago
About the Role
Symphony is seeking a highly motivated Digital Marketing Specialist to contribute to our dynamic marketing team. Reporting to the Head of Corporate Marketing, you will play a key role in executing and optimizing digital marketing initiatives across various channels.
Key Responsibilities:
- Develop and manage comprehensive digital marketing campaigns across multiple platforms.
- Create compelling and engaging content for social media, websites, and other digital channels.
- Analyze campaign performance metrics to identify trends, opportunities, and areas for improvement. Leverage data-driven insights to refine strategies and maximize results.
- Utilize analytics tools to track website traffic, user behavior, and key performance indicators (KPIs). Generate reports and present findings to stakeholders.
- Collaborate with the SEO/SEM team to implement effective search engine optimization and paid advertising strategies.
- Provide actionable recommendations to enhance marketing campaigns, improve user experience, and drive business growth.
- Support cross-functional marketing initiatives and contribute to a collaborative work environment.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7+ years of proven experience in digital marketing, with a strong understanding of various channels and best practices.
- Proficiency in analytics platforms such as Google Analytics.
- Excellent analytical, communication, and problem-solving skills.
- Ability to thrive in a fast-paced environment, adapt to new technologies, and work effectively both independently and as part of a team.
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