Digital Propositions Lead
2 weeks ago
About the Role:
We are seeking a highly skilled Senior Manager of Digital Propositions to join our team at Asda Stores Ltd. As a key member of our leadership team, you will be responsible for planning and executing monetisation initiatives and strategies that will ensure maximising revenue KPIs within LS Eleven.
Key Responsibilities:
* Drive best-in-class digital media propositions that will ultimately grow revenues for LS Eleven and Asda.
* Develop our digital (on & offsite) and Partners-for-Growth propositions.
* Review our current proposition, and benchmark it against the leading RMNs globally – identifying gaps in our inventory and opportunities to leapfrog our competitors.
* Manage the pricing of our propositions, balancing competitiveness with profit and ensuring that advertisers are hitting their objectives with a strong ROAS.
* Work closely with the Media analytics team, to ensure that a measurement framework is in place for the propositions you manage.
* Own the process between Marketing, Commercial, SMG (our sales partners), Partners and Suppliers ensuring lead times are balanced between Asda capacity and Manufacturers' desires.
* Select and manage execution partners to ensure value for money, overall compliance and speed of execution.
* Be the lead point of contact for Asda-wide events, ensuring that Retail Media is considered as part of the design and not an afterthought.
* For Retail Media-led events, your team will create relevant, and differentiated propositions to drive investment and create excitement for customers, leveraging our different media vehicles.
Requirements:
* Relevant experience in a digital role/ understanding of the media industry.
* A range of communication and influencing styles that you can deploy with your stakeholders and senior members of Asda's/ LS Eleven Leadership Team to drive performance and delivery to plans and commitments.
* Ability to bring credibility and integrity to your business area through your commercial awareness and mindset of doing the right thing for our business, colleagues and customers.
* A positive attitude and keen to develop – motivated to get the job done and to deliver to tight timelines; actively seeking accountability.
* Demonstrate inquisitive approach, an eye for detail and strong project management skills evolving in line with business and external requirements.
Desirable:
* An understanding of the retail and FMCG industry.
* Management experience.
About Asda:
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
What We Offer:
* Discretionary company bonus.
* £8,000 company car or car allowance.
* Company pension 1.5 times colleagues contribution (Max 15%).
* 10% colleague discount, free parking and many additional rewards.
Work Where it Works:
Our hybrid way of working gives you the choice to work where it works. This enables you to choose where you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
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