Shopper Marketing and Activation Manager

1 week ago


London, Greater London, United Kingdom 4P Connect Full time

At 4P Connect, we're looking for a talented Digital Shopper Marketing Strategist to help us deliver innovative solutions for our clients. In this role, you'll be responsible for developing and executing customer marketing plans across various brands, channels, and retail customers.

With a focus on driving digital initiatives, you'll create structured online activation plans that align with our clients' wider brand messaging and overall strategy. Your expertise in shopper marketing will enable you to effectively communicate with our clients and deliver results-driven solutions.

You'll work closely with our marketing and brand teams to ensure seamless collaboration and maximize the effectiveness of your efforts. As a key member of our team, you'll contribute to the development of shopper activation strategies, capturing and reviewing ROI on all shopper activity, and making recommendations for improvement.

Key Responsibilities:

  • Develop and implement customer shopper plans by channel and customer that drive trial and repeat.
  • Capture and review the execution of ROI on all shopper activity, making recommendations for improvement.
  • Work closely with the marketing and brand teams to align shopper activation with ATL campaigns and category strategy.

Requirements:

  • Strong understanding of the FMCG industry and shopper behavior.
  • Experience in shopper marketing, preferably in the FMCG/food sector.

Estimated Salary: £320 per day



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