Digital Shopper Marketing Strategist

1 week ago


London, Greater London, United Kingdom 4P Connect Full time

We are seeking a skilled Shopper Marketing and Activation Manager to join our team at 4P Connect. This role involves developing and executing customer marketing plans across all brands, channels, and retail customers on a short-term basis.

The ideal candidate will have experience in FMCG grocery within shopper marketing and the FMCG/food sector. They will be responsible for driving digital initiatives through structured online activation plans, aligning with wider brand messaging and overall strategy.

In this role, you will develop and implement customer shopper plans by channel and customer that drive trial and repeat. You will work closely with the marketing and brand teams to align shopper activation with ATL campaigns and category strategy.

You will capture and review the execution of ROI on all shopper activity, making recommendations for improvement. Additionally, you will develop core shopper marketing creative with agencies and monitor competitor shopper activation.

This is an excellent opportunity for someone looking to make a real impact in the shopper marketing space. If you have a strong understanding of the FMCG industry and shopper behavior, we encourage you to apply.

Estimated Salary: £320 per day



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