Digital Marketing Strategist

20 hours ago


Glasgow, Glasgow City, United Kingdom Blue Legal Full time

About the Role:

Blue Legal is seeking a Digital Marketing Strategist to join their Marketing and Communications team in Edinburgh. The successful candidate will be responsible for implementing the firm's digital strategy, collaborating with the business development team to create client-focused content plans, and managing the development of the firm's websites and microsites.

Main Responsibilities:

  • Developing engaging content tailored for various digital platforms, ensuring accuracy and quality.
  • Liaising with the BD team to develop targeted content plans for key practice areas, ensuring optimisation for improved search engine visibility.
  • Managing the development of the firm's websites and microsites, including content creation, performance monitoring and reporting.
  • Taking charge of implementing and promoting the firm's social media strategy, providing training sessions and producing comprehensive guides.
  • Ensuring content and all marketing materials are brand consistent and aligned with the firm's strategic goals.

Requirements:

  • Previous experience in a corporate marketing/communications role, within a professional services environment or relevant PR agency experience.
  • Understanding of search engine optimisation and its application in digital marketing.
  • Highly proficient in all MS Office packages (including PowerPoint), and knowledge of Adobe Photoshop and InDesign.

Additional Information:

Please note that due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.



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