China Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Monica Vinader Full time
About the Role

We are seeking a creative, commercial, and forward-thinking Mandarin-speaking marketing manager to join our fast-paced, energetic business. As a key member of our marketing team, you will be responsible for supporting marketing for China with a focus on social media, working closely with our China digital agencies and content creators.

Key Responsibilities
  • Lead China social marketing, working with a social media agency to develop social strategy and content for various CN social channels, including RED, WeChat, and Weibo.
  • Track and analyze social media metrics to evaluate campaign success and content direction strategies.
  • Manage the content calendar, ensuring timely delivery of posts and monitoring social media trends to incorporate relevant topics into content.
  • Local content creation, brainstorming, creating, and managing content projects based on seasonal, NPD, and local market needs.
  • Manage social paid media budget, working with a paid media agency to track performance and optimize content and paid investment to support E-commerce growth.
  • Manage all brand visual touchpoints across social and E-commerce platforms to ensure brand authenticity and consistency.
  • Liaise with the global social team on global/local market insights, aligning on content strategy and brand presence in the local market.
  • Propose local digital communication solutions to support business needs, contributing to targeting and audience discussions, and analyzing consumer/market insights and competitor activities.
Requirements
  • Native speakers of Chinese and fluent in English (written and spoken).
  • Experience in social media management with a focus on the jewelry, fashion, or beauty industry.
  • A genuine passion and deep understanding of the fashion industry, knowledge of industry trends and audience preferences.
  • Experience in graphic design and video editing is a plus.
  • Proactive, up-to-date with China social trends, influencer landscape, and content themes.
  • Ability to balance between a robust analytical capability and an interest in the creative process.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Adept at managing multiple priorities and with meticulous attention to detail.
About Monica Vinader

We are a customer-obsessed, caring, fast-paced, exceptional, and commercial company. Our mission is to be the leading accessible luxury brand, delivering outstanding quality, design, and customer service. We are passionate about what we do and want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility to move at pace in whichever direction we need to take.

We are looking for someone who shares our values and is passionate about the fashion industry. If you are a doer, a team player, humble, honest, straightforward, and transparent, with a sense of humor and an insatiable learner, we want to hear from you.

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