Marketing Manager for China

3 weeks ago

London, Greater London, United Kingdom Monica Vinader Full time

About the Role

We are seeking a highly skilled Marketing Manager for China to join our team at Monica Vinader. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy for China, with a focus on social media, content creation, and paid media.

Key Responsibilities

  • Lead China social marketing, working with a social media agency to develop and implement social media strategies and content plans.
  • Track and analyze social media metrics to evaluate the success of campaigns and content direction strategies.
  • Manage the content calendar, ensuring timely delivery of posts and monitoring social media trends to incorporate relevant topics into content.
  • Local content creation, brainstorming, creating, and managing content projects based on seasonal, NPD, and local market needs.
  • Manage social paid media budget, working with a paid media agency to track paid media performance and use data-driven insights to optimize content and paid investment to support Ecommerce growth.
  • Manage all brand visual touch points across social and Ecommerce platforms to ensure brand authenticity and consistency.
  • Liaise with the global social team on global/local market insights, align on content strategy and brand presence in the local market.
  • Propose local digital communication solutions to support business needs, contribute to targeting and audience discussions, and analyze consumer/market insights and competitor activities to make informed recommendations for strategy planning.
  • Work closely with the PR manager to drive influencer content and outreach, constantly looking for new influencers to partner with.
  • Work closely with the Head of Trading and Marketing to work on new projects as the brand grows, including offline events, new collection launches, etc.

Requirements

  • Must be a native speaker of Chinese and fluent in English (written and spoken).
  • Experience in social media management with a focus on the jewellery, fashion, or beauty industry.
  • A genuine passion and deep understanding of the fashion industry, knowledge of industry trends and audience preferences.
  • Experience in graphic design and video editing is a plus.
  • Proactive, up-to-date with China social trends, influencer landscape, and content themes.
  • Ability to balance between a robust analytical capability and an interest in the creative process.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Adept at managing multiple priorities and with meticulous attention to detail.
  • A genuine interest in jewellery and fashion.
  • The ability to work in an ambiguous environment, where the answer is not always obvious, and the right questions need to be asked.

About Monica Vinader

Monica Vinader is a leading accessible luxury brand, delivering outstanding quality, design, and customer service. We are customer-obsessed, caring, fast-paced, exceptional, and commercial. We focus on facts and approach things in a logical, rational, and analytical way, challenging each other to make sure we make decisions and take actions that create value for our business and our customers.

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