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Marketing Communications Specialist

2 months ago

Perivale, Greater London, United Kingdom BMJ Full time
Job Overview

Job Title: Marketing Executive, Events

Contract: Permanent / Full-time

Salary: £40,726 per annum

Location: BMA House, London - UK (Hybrid)

Main Responsibilities:

  • Develop and execute effective digital marketing campaigns to drive delegate uptake, abstract submission, and brand engagement.
  • Write compelling copy for various marketing channels, including email, social media, web, and print advertising.
  • Collaborate with designers and stakeholders to produce high-quality printed and digital collateral, such as event guides, advertising, and images.
  • Work with the Marketing Manager and data team to identify target audiences and optimize marketing strategies.
  • Update events websites, including online programs and landing pages, as needed.
  • Brief agencies on new and ongoing PPC advertising campaigns and manage ROI.
  • Produce internal management reports on campaign progress and effectiveness.
  • Track and reconcile marketing expenditure across events.

Requirements:

  • Proven copywriting skills with experience in adapting writing styles for various channels.
  • Attention to detail and ability to manage multiple tasks and deadlines.
  • Experience in managing multi-channel digital campaigns and Google AdWords.
  • Strong interpersonal skills and ability to manage multiple stakeholders.
  • Proficiency in email software, design tools, and Google Analytics.
  • Experience in events marketing is a plus.

Why Work for Us:

We offer a dynamic and innovative work environment, flexible work arrangements, and a range of benefits, including a generous pension contribution, discounted gym membership, and cycle-to-work scheme.