Brand Strategy Director

4 days ago


Nottingham, Nottingham, United Kingdom The Boots Company PLC Full time
Job Description:

We are seeking a talented Brand Strategy Director to join our team at The Boots Company PLC.

About the Role:

This is an exciting opportunity for a forward-thinking professional to lead brand growth and transformation initiatives. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive market share growth through improving brand saliency, meaning, and difference.

Main Responsibilities:
  • Lead the strategy for brand reappraisal workstream in the 3-year plan, including customer insight, growth levers, and overall approach
  • Collaborate with cross-functional teams to execute brand plans and advertising campaigns
  • Oversee marketing budget requests, business cases, and resource allocation across the team
  • Develop and deliver marketing strategy documentation, ensuring consistency and exceptional creative quality
  • Stay up-to-date with industry trends and consumer insights to inform brand strategy and decision-making
Requirements:
  • Proven experience in leading brand growth and transformation initiatives
  • Excellent understanding of media landscape, channels, and innovation
  • Portfolio of successful creative campaigns in a strategic and consistent manner
  • Strong communication and relationship-building skills
  • Ability to influence and drive outcomes through effective collaboration


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