Brand Strategy Director

12 hours ago


Nottingham, Nottingham, United Kingdom The Boots Company PLC Full time

Job Title: Brand Strategy Director

Location: Nottingham, UK

Estimated Salary: £60,000 - £80,000 per annum

This is an exciting opportunity to lead the brand strategy and overall approach for Boots Opticians. As a Brand Strategy Director, you will help transform the way customers and non-customers think about the brand.

The primary focus of this role will be to grow market share through improving brand saliency, meaning & difference, internally known as 'brand reappraisal'. You will lead the strategy for the brand reappraisal workstream in the 3YP, including customer insight, growth levers and overall approach.

Key Responsibilities:

  • Lead the brand strategy and overall approach for Boots Opticians
  • Transform the way customers and non-customers think about the brand
  • Grow market share through improving brand saliency, meaning & difference
  • Collaborate with Brand Activation Manager on execution of brand plans
  • Oversee overall Marketing Budget requests, business cases and splits across the team

About the Company:

Boots Opticians is a leading eye care provider in the UK, with a strong reputation for quality and customer service. We are committed to providing excellent patient care and delivering exceptional results.

What We Offer:

  • A competitive salary of £60,000 - £80,000 per annum
  • A comprehensive benefits package, including a pension scheme, life insurance, and private healthcare
  • Ongoing training and development opportunities to enhance your skills and knowledge
  • A dynamic and supportive work environment, with a strong emphasis on teamwork and collaboration


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