Brand Strategy Director
12 hours ago
Job Title: Brand Strategy Director
Location: Nottingham, UK
Estimated Salary: £60,000 - £80,000 per annum
This is an exciting opportunity to lead the brand strategy and overall approach for Boots Opticians. As a Brand Strategy Director, you will help transform the way customers and non-customers think about the brand.
The primary focus of this role will be to grow market share through improving brand saliency, meaning & difference, internally known as 'brand reappraisal'. You will lead the strategy for the brand reappraisal workstream in the 3YP, including customer insight, growth levers and overall approach.
Key Responsibilities:
- Lead the brand strategy and overall approach for Boots Opticians
- Transform the way customers and non-customers think about the brand
- Grow market share through improving brand saliency, meaning & difference
- Collaborate with Brand Activation Manager on execution of brand plans
- Oversee overall Marketing Budget requests, business cases and splits across the team
About the Company:
Boots Opticians is a leading eye care provider in the UK, with a strong reputation for quality and customer service. We are committed to providing excellent patient care and delivering exceptional results.
What We Offer:
- A competitive salary of £60,000 - £80,000 per annum
- A comprehensive benefits package, including a pension scheme, life insurance, and private healthcare
- Ongoing training and development opportunities to enhance your skills and knowledge
- A dynamic and supportive work environment, with a strong emphasis on teamwork and collaboration
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