Senior Demand Generation Lead

2 days ago


London, Greater London, United Kingdom oilandgas Full time

Job Overview

 

The Senior Director, Demand Generation role at oilandgas will lead brand awareness and lead generating marketing initiatives. Focus will be on generating market demand, ensuring high-quality leads to feed the sales pipeline, and driving revenue growth.

 

Key Responsibilities

  • Oversee design of multi-channel marketing campaigns, including email, social media, paid advertising, communications, SEO, events, webinars, and content marketing.
  • Lead qualification, scoring models and nurturing programs in Salesforce and Pardot to identify and engage high-quality leads.
  • Analyze all Demand Generation campaign performance metrics using data analytics tools to measure campaign performance, optimize strategies, and make informed strategic decisions.

 

Requirements

  1. Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  2. Extensive hands-on leadership experience in demand generation or related field, preferably in either Hospitality or B2B SaaS environment.
  3. Proficiency in marketing automation platforms and CRM (Pardot and Salesforce preferred).
  4. Strong analytical skills and experience with data visualization tools (Domo or Salesforce Analytics preferred).
  5. Experience in managing paid campaigns on platforms like Google, Facebook, and LinkedIn.
  6. Strong project management and organizational skills.

 

Estimated Salary: $120,000 - $180,000 per year.

 

Work Environment

This is a full-time remote position.

 

Travel Requirements

This position may require up to 15% of travel. Travel may be overnight and outside of regular business hours.

 

EEO Statement

oilandgas provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.



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