Head of B2B Marketing Strategy
2 days ago
We are seeking a skilled Marketing Manager to join our team at Future Publishing. As Senior Marketing Manager, you will be responsible for driving top-tier delegates and registration revenue for our events in the B2B portfolio. This role involves partnering with the Events Director to execute comprehensive 360-degree marketing strategies, encompassing email campaigns, partnerships, PPC, social media, advertising, print and digital initiatives, sales campaigns, and PR efforts.
The ideal candidate will have a strong understanding of marketing principles, with a grasp of ROI and measurement metrics. Proficiency in content development and copywriting is essential, with assistance from our editorial teams. Additionally, you should be able to cultivate an understanding of target audiences and product offerings, as well as foster teamwork and collaboration.
Responsibilities
- Partner with the Events Director to develop and execute marketing strategies for our events.
- Develop and implement email campaigns, social media promotions, and other marketing initiatives to drive delegate engagement and registration revenue.
- Work closely with our sales team to craft compelling go-to-market materials and boost visibility among potential sponsorship clients.
- Manage and optimize our event websites, including content creation and CMS management.
Requirements
- 2-3 years experience at a marketing manager level.
- Proficient in marketing principles, with a grasp of ROI and measurement metrics.
- Demonstrated project management prowess.
- Ability to cultivate an understanding of target audiences and product offerings.
- Able to foster teamwork and collaboration.
- Proficiency in Gsuite suite (Docs, Sheets, and Slides).
- Familiarity with email platforms such as Adestra, Selligent, and Swoogo is advantageous.
What We Offer
- A competitive salary range of £55,000 - £65,000 per annum, depending on experience.
- Capped annual leave entitlement, allowing you to manage your workload and time effectively.
- A bonus scheme tied to company performance.
- A colleague assistant program to support your wellbeing.
- An opportunity to purchase shares in Future, with our Share Incentive Plan.
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