Senior Brand Marketing Specialist

22 hours ago


Bath, Bath and North East Somerset, United Kingdom Future Publishing Full time
B2B Marketing Role

We are seeking a talented Senior Marketing Manager to lead our B2B marketing efforts. As a key member of our team, you will be responsible for developing and implementing marketing strategies to drive delegate engagement and registration revenue for our events in the B2B portfolio. This role involves partnering with the Events Director to execute comprehensive 360-degree marketing strategies, encompassing email campaigns, partnerships, PPC, social media, advertising, print and digital initiatives, sales campaigns, and PR efforts.

The ideal candidate will have a strong understanding of marketing principles, with a grasp of ROI and measurement metrics. Proficiency in content development and copywriting is essential, with assistance from our editorial teams. Additionally, you should be able to cultivate an understanding of target audiences and product offerings, as well as foster teamwork and collaboration.

Key Responsibilities
  • Develop and implement email campaigns, social media promotions, and other marketing initiatives to drive delegate engagement and registration revenue.
  • Work closely with our sales team to craft compelling go-to-market materials and boost visibility among potential sponsorship clients.
  • Manage and optimize our event websites, including content creation and CMS management.

Salary Range

We offer a competitive salary range of £55,000 - £65,000 per annum, depending on experience.

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