Digital Marketing Strategist

3 days ago


Bath, United Kingdom Ignite Digital Search Limited Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Ignite Digital Search Limited. As a key member of our marketing department, you will be responsible for driving lead generation, improving conversion rates, and enhancing customer retention.

Key Responsibilities
  • Lead Generation: Develop and execute strategies to drive qualified leads through digital channels, including social media, email marketing, and content marketing.
  • Conversion Rate Optimization: Analyze and improve campaign performance to increase conversion rates and reduce service inquiries.
  • Marketing Automation: Manage the marketing automation strategy and tech stack to streamline marketing processes and improve efficiency.
  • Website Strategy: Oversee website strategy, UX, and content management to enhance user experience and drive engagement.
  • SEO and Organic Search: Develop and implement strategies to enhance SEO and organic search results.
  • Team Collaboration: Collaborate with sales, marketing, and tech teams to optimize customer acquisition and retention.
Requirements
  • Marketing Automation: Expertise in marketing automation, preferably with HubSpot.
  • CRM Experience: CRM experience, preferably with Salesforce.
  • CMS Proficiency: Proficient in CMS, preferably WordPress or Drupal.
  • Digital Marketing Background: Strong background in digital marketing, preferably in financial services.
  • Data Analytics: Data analytics and web tracking knowledge, preferably with Google Analytics.
  • Strategic Thinking: Strategic thinker with excellent project management skills.
Perks and Benefits
  • Competitive Salary: Competitive salary with a discretionary 10% annual bonus.
  • Holiday Entitlement: 34 days holiday, with the option to buy/sell extra days.
  • Private Medical Coverage: Private medical coverage, income protection, and life assurance.
  • Hybrid Working Model: Hybrid working model, with a minimum of 1 day per week in the office.
  • Professional Development: Professional development support.
  • Additional Perks: Additional perks, including life event days and interest-free travel loans.


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