Head of Creative and Marketing Strategy

4 days ago

Cambridge, Cambridgeshire, United Kingdom Philips International Full time
Job Title: Head of Creative and Marketing

About the Role:

We are seeking a highly skilled and experienced marketing professional to lead our creative and marketing efforts in the North American healthcare market. As the Head of Creative and Marketing, you will be responsible for defining and shaping the way Philips engages with customers in this market.

Key Responsibilities:

  • Develop and implement strategic marketing plans to drive customer loyalty, lifecycle management, and key performance indicators for install base retention, growth, and advocacy.
  • Lead the development of audience-centric engagement strategies and campaign plans to drive reputation, generate demand, and create loyalty.
  • Measure market size and share, installed base, service offering, Service Solutions (sales), and service delivery performance in assigned business.
  • Contribute to annual business processes, including marketing plan development, customer engagement strategy, and budget management.

Requirements:

  • Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in marketing positions.
  • 5+ years experience marketing technology, healthcare, or medical technology products and solutions, including creating customized value propositions to unique customers and market segments.
  • Demonstrated success in developing and implementing strategic marketing plans, campaigns, and programs for reputation, demand generation, sales enablement, and customer loyalty.
  • Creative thinker who can bring fresh ideas and think around roadblocks.

About Philips:

We are a health technology company that believes every human matters. We are committed to improving the lives of others through our innovative healthcare solutions. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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