Head of Creative and Marketing Strategy
13 hours ago
About the Role:
We are seeking a highly skilled and experienced professional to lead our creative and marketing efforts. As the Head of Creative and Marketing, you will be responsible for developing and implementing strategic marketing plans, campaigns, and programs to drive customer loyalty, lifecycle management, and key performance indicators for install base retention, growth, and advocacy.
Key Responsibilities:
- Measure market size and share, installed base, service offering, Service Solutions (sales), and service delivery performance in assigned business.
- Define service audiences, insights, value propositions, fact-base, offer design, and key performance indicators.
- Create the go-to-market marketing approach (Segmentation, Targeting, Positioning, Promotion) to drive customer loyalty, lifecycle management, and key performance indicators for install base retention, growth, and advocacy.
- Contribute to annual business processes, including marketing plan development, customer engagement strategy, and budget management.
Requirements:
- Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in marketing positions.
- 5+ years of experience marketing technology, healthcare, or medical technology products and solutions, including creating customized value propositions to unique customers and market segments.
- Demonstrated success in developing and implementing strategic marketing plans, campaigns, and programs for reputation, demand generation, sales enablement, and customer loyalty.
- Creative thinker who can bring fresh ideas and think around roadblocks.
About Philips:
We are a health technology company that believes every human matters. We are committed to improving the lives of others through our innovative solutions and services. If you are a motivated and experienced professional looking for a challenging role, we encourage you to apply.
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