Programmatic Advertising Executive
1 week ago
WSC Sports is a leading provider of AI-powered sports content technology, empowering our clients worldwide to connect with their fans through tailored sports content experiences.
We're seeking a highly skilled Ad Operations Specialist to join our team. In this role, you'll play a critical part in managing the entire ad operations process, including ad trafficking and optimizing supply partner value through effective yield management.
The ideal candidate will have a strong understanding of programmatic echo systems and real-time bidding (RTB) processes, with a focus on video mobile in-app and web video advertising.
About the RoleThis is an exciting opportunity to work in a dynamic environment alongside innovative professionals using cutting-edge technologies and tools. You'll have the chance to directly influence the products and tools used by our clients, including major sports brands.
As an Ad Operations Specialist, your key responsibilities will include:
- Setting up ad server configurations that meet demand and supply partner specifications
- Managing implementation, monitoring, and optimization of ad activity across various platforms, including programmatic RTB and ad campaigns (IOs, PMPs, PGs)
- Collaborating with internal teams and external partners to ensure smooth delivery of technical solutions and articulate requirements for ad configuration processes and integrations
- Executing end-to-end ad campaigns from proposal creation to final campaign success delivery, ensuring timely and accurate implementation
- Implementing and managing yield strategy to drive revenue growth and improve yield, ensuring revenue, eCPM, and fill rates goals are met
- Generating and analyzing reports on ad performance and providing insights for continuous improvement
To succeed in this role, you'll need:
- At least 3 years of experience in inventory management, monitoring, and optimizing, preferably on the publisher side
- A strong understanding of programmatic echo systems and RTB processes
- Expertise in video formats (VAST) in mobile in-app and web environments
- Proven hands-on experience with Google Ad Manager (GAM)
- Experience in technical integrations of SSPs and DSPs (VAST, RTB, pre-bid, and SDK)
- Strong technical and troubleshooting skills, particularly with the programmatic RTB echo system
- Analytics and modeling skills, comfort with manipulating large datasets in Excel, Google Sheets, Tableau, or other data visualization tools
- Excellent communication skills to effectively deliver results of analyses
We estimate the salary for this role to be around $95,000 - $120,000 per year, depending on location and experience.
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