Digital Performance Specialist
1 week ago
Company Overview: Primark is a fast-paced, dynamic company that prioritizes people and innovation. With a presence in over countries and stores, we strive to provide an exceptional customer experience while driving growth and success.
Salary: £55,000 - £65,000 per annum (dependent on experience)
Job Description: As a Digital Analyst for our Mobile App, you will play a pivotal role in developing our analytics capabilities and driving business decisions. You will work closely with our product owners to identify opportunities and challenges, analyzing user behaviors, customer journeys, and sales data to inform stakeholders and support decision-making.
Key Responsibilities:
- Set up tracking and measurement to report key activities of our new mobile app, evaluating their success and identifying contributions to growth (traffic, engagement, conversion).
- Collaborate with product owners to analyze online user behaviors, customer journeys, and sales data to identify major business opportunities and challenges.
- Create and maintain reports and dashboards using app analytics data and data visualization tools, aiming to automate all reporting across the business while monitoring core KPIs versus targets.
- Ensure teams receive relevant data and insights to inform stakeholders and support business decision-making.
- Monitor competitors' activities and provide updates on best cases and market trends.
- Liaise with appointed external agencies supporting digital analytics.
Required Skills and Qualifications:
- 3+ years' practical experience in a similar role with knowledge of mobile app measurement and tagging, insights reporting, preferably in retail (e-commerce an advantage).
- Excellent communication skills (written and oral) with strong presentation skills.
- Ability to build credible relationships with internal stakeholders for technical conversations.
- A great communicator who can contribute effectively as part of a team.
- Excellent planning and organization skills, ability to multi-task, plan, and prioritize workflow.
- Self-motivated, problem-solver, and results-oriented.
- Great knowledge of mobile & web analytics tools (Firebase, Google Analytics 4, GCP, ContentSquare...) and data visualization platforms (SQL, Looker Studio, Tableau, Alteryx...).
Benefits: At Primark, people matter. We offer a competitive salary, generous holiday entitlement, healthcare, pension, and potential bonus. You'll also enjoy access to our fitness centre, subsidised cafeteria, Tax Saver Tickets, and more.
About Primark: Our values run through everything we do: Caring, Dynamic, and Together. If you need reasonable adjustments or have an accessibility request during your recruitment journey, please contact our talent acquisition specialist.
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