Head of Global Marketing and Communications

3 days ago

Kings Langley, Hertfordshire, United Kingdom RES Full time
Job Title: Head of Marcomms Services

About the Role

We are seeking a highly experienced and skilled Head of Marcomms Services to join our team at RES. As a key member of our global marketing and communications team, you will be responsible for designing, developing, and delivering an integrated marketing and communications strategy and plan for RES Services.

Key Responsibilities

  • Develop and implement a comprehensive marketing and communications strategy to position RES as a leader in the renewable energy industry.
  • Lead the development of thought leadership and content-led marketing campaigns to drive market share and revenue growth.
  • Collaborate with the Support Services CEO to deliver the integration programme for Services, including the cultural change programme to One RES.
  • Support the CEOs internal and external communications, engagement, and positioning, including monthly communications, town halls, videos, ask me anything sessions, and external positioning in key industry events, forums, industry bodies, government affairs, and social media.
  • Manage all relevant marketing communications channels and assets to best effect, including online and social media channels.
  • Continually innovate in channel delivery, ensuring innovative and impactful campaigns that cut through the noise and effectively position RES and our leaders as experts in their field.
  • Ensure alignment and consistency with the brand strategy, style, and Tone of Voice.
  • Lead the development of on and offline campaigns and materials to reach defined target audiences.
  • Provide direction and leadership to the Services marcomms team, delivering the content-led editorial calendar to ensure maximum return on investment.
  • Maintain and monitor budgets, including trade association budgets, to ensure maximum ROI from investment.
  • Facilitate and coordinate participation and engagement at tradeshows, conferences, and other client-related events to enhance and increase awareness of company solutions.
  • Track and evaluate communication and marketing-led activities across all channels.

Requirements

  • University degree or equivalent in marketing, communications, business, or related field.
  • Minimum 10 years' experience in a communication and/or marketing role, preferably within a digital/technical, energy, environment, or consulting industry.
  • Demonstrable experience in all aspects of marketing/corporate communications.
  • Experience of senior-level corporate and government affairs, strong working relationships with the media, trade, national, and broadcast.
  • Knowledge of marketing/communication methods and channels relevant to a large, complex organization.
  • Brand Strategy.
  • M&A – integration and merger activity.
  • Product Development and Design.
  • Go to Market Strategy Development & Design and working alongside business development teams to achieve success, including campaign tracking and measurement.
  • Digital Transformation programmes in a global setting.
  • Fluent English and Spanish, other language would be a plus.

Person Specification

  • Communication (verbal & written): Able to adapt style to suit the audience and exchange information in a clear, concise, and articulate manner.
  • Relationship building: Strong leadership capability and ability to represent the function at a senior management level, coupled with a collaborative approach.
  • Planning & Organizing: Demonstrates excellent prioritizing and organizational skills, including the ability to manage upwards into the organization.
  • Innovation & Technology: Regularly searches for and recommends innovative approaches to marketing and communications, including tools, competitor research, and integration with marketing channels.
  • Analytical thinking: Able to identify and assess key issues and suggest best course of action.
  • Flexibility: Able to manage change and remain flexible to individual situations and personalities and the ability to deal with ambiguity.
  • Customer Focus: Keep end clients and prospective clients top of mind for all external activities.
  • Teamwork: Ability to build consensus, provide direction, work well with others, and recognize the strengths everyone can bring.
  • Commercial Awareness: Ability to make decisions and make recommendations based on what is best for the business as a whole.

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