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Head of Marketing and Communications
2 months ago
About RES
RES is a leading independent renewable energy company, guided by a vision to create a future where everyone has access to affordable, zero-carbon energy. We're a family with a diverse workforce, dedicated to the personal and professional growth of our people.
Role ProfileA senior member of our global marketing and communications team, you'll be responsible for designing, developing, and delivering an integrated marketing and communications strategy and plan for RES Services. This includes:
- Building awareness and understanding of our Services Brand in the market through the design and delivery of our Global Services Communications and Marketing programme.
- Working closely with the Support Services CEO to deliver the integration programme for Services, including the cultural change programme to One RES.
- Supporting the CEOs internal and external communications, engagement, and positioning, including monthly communications, town halls, videos, ask me anything sessions, and external positioning in key industry events, forums, industry bodies, government affairs, and social media.
- Supporting the design and delivery of a compelling Go to Market strategy for the services business, including product, technology, and proposition-led brand strategy design and campaign execution.
- Creating compelling sales, integrated multi-channel marketing, and promotional campaigns and materials to improve our standing, gain share of voice, market share, and drive growth, working closely alongside business development and client delivery teams.
- Conducting regular industry, market, and competitor research to inform strategic planning.
- Delivering a compelling internal communications and employee engagement programme for the effective integration of the three legacy renewable services businesses into one new global services business unit, supporting retention and driving recruitment.
- Authoring the Executive and Senior leader editorial plans, including defined key messages and activity for effectively positioning our leaders as experts in their fields, in industry media, speaking engagements, social media content, and campaigns, and internal communications where required.
- Creating the business unit-wide media relations strategy and plan and managing through implementation.
- Creating the event strategy for the business, identifying the most applicable events to attend, speak, sponsor, developing comprehensive event proposals, clear KPIs, and managing through to delivery, including potential internal conferences/leadership workshops, etc.
- Working alongside the CMLT, including the digital business unit marcomms team, to weave our digital solutions product portfolio into our service solution.
- Channel and resource management, including driving ROI from spend across events, online, and social channels and media.
- Managing an international and high-performing team.
- Designing and delivering the Services Marketing Communications Strategy and Plan, in support of the business plan and objectives.
- Supporting the design and delivery of Thought Leadership and Content-led marketing campaigns to help drive market share and revenue growth.
- Supporting the evolution of our digitisation strategy, including product development and design, creating compelling marketing campaigns in support of the 'Go to Market' Strategy.
- Designing and delivering internal and external communications strategy and plan, and all employee engagement programmes.
- Creating and delivering the Services media and public relations strategy and plan.
- Designing and deploying the Services public, corporate, and government affairs strategy, and plan.
- Managing all relevant marketing communications channels and assets to best effect, including online and social media channels.
- Continually innovating in channel delivery, ensuring innovative and impactful campaigns that cut through the noise and effectively position RES, and our leaders as experts in their field.
- Ensuring alignment and consistency with the brand strategy, style, and Tone of Voice.
- Leading in the development of on and offline campaigns and materials to reach defined target audiences.
- Providing direction and leadership to the Services marcomms team, delivering the content-led editorial calendar to ensure maximum return on investment.
- Responsible for maintaining and the upkeep of collateral on the various internal/external platforms, website, and social.
- Maintaining and monitoring budgets, including trade association budgets, ensuring maximum ROI from investment.
- Facilitating and coordinating participation and engagement at tradeshows, conferences, and other client-related events to enhance and increase awareness of company solutions.
- Responsible for tracking and evaluating communication and marketing-led activities, across all channels.
- University degree or equivalent in marketing, communications, business, or related field.
- Minimum 10 years' experience in a communication and/or marketing role, preferably within a digital/technical, energy, environment, or consulting industry, but not critical. Associated experience in agency, journalism, copywriting deemed equivalent.
- Demonstrable experience in all aspects of marketing/corporate communications.
- Experience of senior-level corporate and government affairs, strong working relationships with the media, trade, national, and broadcast.
- Knowledge of marketing/communication methods and channels relevant to a large, complex organization.
- Brand Strategy.
- M&A – integration and merger activity.
- Product Development and Design.
- Go to Market Strategy Development & Design and working alongside business development teams to achieve success, including campaign tracking and measurement.
- Digital Transformation programmes in a global setting.
- Fluent English and Spanish, other language would be a plus.
- Effective use of interpersonal & consulting skills.
- Managing and motivating a team.
- Working in a complex global organisation.
- Channel management – both off and online.
- Communication (verbal & written): Able to adapt style to suit the audience and exchange information in a clear, concise, and articulate manner.
- Relationship building: Strong leadership capability and ability to represent the function at a senior management level, coupled with a collaborative approach. The ability to build strong working relationships with internal customers and colleagues and to engage with internal customers demonstrating that requirements have been understood and delivered.
- Planning & Organizing: Demonstrates excellent prioritizing and organizational skills, including the ability to manage upwards into the organization. Capable of re-planning and re-prioritizing work based on business needs.
- Innovation & Technology: Regularly searches for and recommends innovative approaches to marketing and communications, including tools, competitor research, and integration with marketing channels.
- Analytical thinking: Able to identify and assess key issues and suggest best course of action.
- Flexibility: Able to manage change and remain flexible to individual situations and personalities and the ability to deal with ambiguity.
- Customer Focus: Keep end clients and prospective clients top of mind for all external activities.
- Teamwork: Ability to build consensus, provide direction, work well with others, and recognize the strengths everyone can bring.
- Commercial Awareness: Ability to make decisions and make recommendations based on what is best for the business as a whole.