Marketing Director for Proptech Solutions
1 month ago
About the Role:
This role will lead the development and execution of marketing strategies across all UK brands under the PEXA group; including Smoove, Optima, Amity Law, and Legal Eye, with a focus on driving customer acquisition, engagement, and retention. The Marketing Director for Proptech Solutions will oversee Account-Based Marketing (ABM) strategies and campaigns, targeting key audiences such as conveyancers, lenders, brokers, and other professional services within the property market.
Main Responsibilities:
- Develop and execute marketing strategies across all UK brands under the PEXA group; including Smoove, Optima, Amity Law, and Legal Eye, with a focus on driving customer acquisition, engagement, and retention.
- Oversee Account-Based Marketing (ABM) strategies and campaigns, targeting key audiences such as conveyancers, lenders, brokers, and other professional services within the property market.
- Develop and manage strategic partnerships and co-marketing opportunities to expand brand visibility and market penetration.
- Work cross-functionally with product, sales, risk, and communications teams to ensure marketing efforts are cohesive, targeted, and aligned with product positioning and customer needs.
Requirements:
- Industry experience: Proptech, conveyancing, or mortgage lending tech products.
- Experience: Proven experience in Product Marketing roles including in a senior leadership position.
- Leadership & Team Management: Strong leadership skills, with a proven ability to manage, mentor, and develop marketing teams to deliver on strategic objectives.
- Data-Driven Decision Making: Strong analytical skills with the ability to use data and insights to inform marketing strategy, optimise campaigns, and track ROI.
Salary: £90,000 - £120,000 per annum depending on experience.
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