Marketing Director for Proptech Solutions

1 month ago


Leeds, Leeds, United Kingdom PEXA Group Full time
About the Job: We are seeking a Marketing Director for Proptech Solutions to join our team at the PEXA Group. As a world-leading digital property technology and insight solutions business, we are passionate about solving problems for our customers and setting the standard for how property is bought and sold.

About the Role:
This role will lead the development and execution of marketing strategies across all UK brands under the PEXA group; including Smoove, Optima, Amity Law, and Legal Eye, with a focus on driving customer acquisition, engagement, and retention. The Marketing Director for Proptech Solutions will oversee Account-Based Marketing (ABM) strategies and campaigns, targeting key audiences such as conveyancers, lenders, brokers, and other professional services within the property market.

Main Responsibilities:
- Develop and execute marketing strategies across all UK brands under the PEXA group; including Smoove, Optima, Amity Law, and Legal Eye, with a focus on driving customer acquisition, engagement, and retention.
- Oversee Account-Based Marketing (ABM) strategies and campaigns, targeting key audiences such as conveyancers, lenders, brokers, and other professional services within the property market.
- Develop and manage strategic partnerships and co-marketing opportunities to expand brand visibility and market penetration.
- Work cross-functionally with product, sales, risk, and communications teams to ensure marketing efforts are cohesive, targeted, and aligned with product positioning and customer needs.

Requirements:
- Industry experience: Proptech, conveyancing, or mortgage lending tech products.
- Experience: Proven experience in Product Marketing roles including in a senior leadership position.
- Leadership & Team Management: Strong leadership skills, with a proven ability to manage, mentor, and develop marketing teams to deliver on strategic objectives.
- Data-Driven Decision Making: Strong analytical skills with the ability to use data and insights to inform marketing strategy, optimise campaigns, and track ROI.

Salary: £90,000 - £120,000 per annum depending on experience.

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