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Optimization and Revenue Growth Specialist
2 months ago
Job Summary
We are seeking a highly experienced Inventory & Yield Optimization Manager to join our team at dunnhumby. As a key member of our organization, you will be responsible for developing and implementing strategies to maximize revenue and optimize inventory across our digital media platforms.
Key Responsibilities
- Define and deliver our inventory management capability, including forecasting and monitoring inventory utilization by channel across CPGs, Categories & Agencies, with the goal of maximizing revenue.
- Work closely with Proposition, Product & Sales teams to build revenue models that show the impact of differing and sometimes competing yield optimization strategies.
- Define our pricing strategy and implementation, optimizing for overall revenue impact and advertiser satisfaction.
- Own all ratecard processes, taking on board feedback from internal sales teams & external benchmarks to ensure we are maximizing revenue through our pricing strategy.
- Work closely with our Finance & Product teams to define and interpret revenue utilization KPIs, and transform this data into actionable insights which can influence the evolution of our offering.
- Report KPIs and educate the sales teams on yield optimization strategies to help maximize revenue and advertiser demand.
- Maintain a strong understanding of our ad platforms, data sources, operational and sales workflows to develop data-driven recommendations that improve yield and team efficiency.
- Manage a team of pricing and yield optimization specialists.
Requirements
- 10+ years of pricing and inventory optimization experience for a media owner or publisher, ideally across both digital and traditional channels.
- Deep working knowledge of Ad networks/Ad exchanges/DSP/SSP/Publishers.
- Working knowledge of Google Ad Manager, CitrusAd, Criteo or similar ad serving technologies.
- Proven track record of partnering with Sales, Sales Ops, or Ad Ops to achieve yield optimization results.
- Strong record of growing a high-performing team in a fast-paced environment.
- Strong commercial background and proven experience in partnering with cross-functional teams to drive commercial success.
- Comprehensive understanding of digital or retail media advertising ecosystem.
What We Offer
We offer a comprehensive rewards package, including flexible working hours, a degree of personal flexibility, and thoughtful perks. You'll also benefit from an investment in cutting-edge technology and a nimble, small-business feel that gives you the freedom to play, experiment, and learn.
Our Approach to Diversity and Inclusion
We value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance, and we are open to discussing agile working opportunities during the hiring process.
