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Global Customer Marketing Director

2 months ago

StainesuponThames, Surrey, United Kingdom IFS Full time
{"title": "Global Customer Marketing Manager", "description": "Job Summary

We are seeking a highly skilled Global Customer Marketing Manager to join our team at IFS. This role requires a strong understanding of our customers' business issues and a proven track record of delivering successful marketing programs.

Key Responsibilities
  • Develop and execute demand generation plans to drive pipeline growth and revenue expansion.
  • Partner with regional marketing teams to deliver centrally generated programs and campaigns.
  • Design and manage the production of high-value content, including advertising, direct mail, event toolkits, digital content, webinars, and social media messaging.
  • Analyze and report on campaign effectiveness, using metrics such as marketing-influenced pipeline, qualified leads, and campaign performance.
  • Support the optimization and fine-tuning of campaigns.
  • Create and execute account-based marketing initiatives.
Requirements
  • Proven experience in B2B marketing, with a deep understanding of customer business issues and technology solutions.
  • Excellent understanding of online marketing platforms and their effective use in sourcing, nurturing, and accelerating sales journeys.
  • Undergraduate degree in Marketing or a related field, or relevant training and experience.
What We Offer

We believe in the importance of community and connection. Our roles offer a balance of remote and in-office working to enable flexibility and foster a sense of belonging within the IFS community.

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