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Head of Product Growth

2 months ago

Brighton, Brighton and Hove, United Kingdom TrustedHousesitters Full time £90,000 - £110,000
Job Description

TrustedHousesitters is a global pet care travel exchange, a double-sided digital marketplace of owners and sitters that's growing rapidly through our unique combination of product, proposition, marketing, and community building.

We're passionate about pets, people, and travel; continuously searching for the win-win-win that makes everyone's lives easier, travel kinder on the pet, and enables a more sustainable travel footprint.

Thanks to strong tailwinds in the pet and travel industry in the post-Covid world, 2022 has been our strongest year so far.

At our marketplace, we facilitate the perfect match between pet owners who want to leave their pets in safe hands and pet sitters looking to enjoy the companionship of pets while they travel.

We're a remote-first business, however, we've retained a HQ in central Brighton, which is available for collaborative working and in-person meet-ups.

Key Responsibilities
  1. Own the product strategy for customer acquisition across all channels and activation funnels, from initial awareness to conversion, ensuring the product experience drives user sign-ups, subscriptions, and activation.
  2. Develop and drive the product roadmap focused on growth initiatives that enhance acquisition (organic & paid), optimize the user journey, and scale the business. This includes experiments, A/B testing, and inventing new personalized routes into the product.
  3. Squad Oversight: Oversee multiple cross-functional development squads dedicated to growth and customer acquisition. Foster professional development, set clear expectations, and ensure accountability for growth-related product outcomes.
  4. Collaborative Leadership: Work closely with the marketing channel and data teams to align on growth goals, customer insights, and KPIs. Collaborate with marketing and CRM teams on campaigns that drive traffic, improve conversions, and align with product features.
  5. Data-Driven Product Development: Leverage customer insights, data, and analytics to understand user behavior and identify opportunities to optimize the customer journey.
  6. User Experience Optimization: Continuously enhance the new user experience by tailoring the product experience by acquisition channel. Focus on onboarding and conversion experiences to introduce new pet sitters and pet owners to TrustedHousesitters.
  7. Cross-Functional Leadership: Lead cross-functional growth squads consisting of engineers, designers, data analysts, and marketing channel leads to execute high-priority growth initiatives.
Requirements
  • Proven track record of developing and executing successful SEO and CRM strategies in international markets.
  • Deep understanding of customer needs and behavior, with experience improving user experience and customer journeys that lead to conversion and activation.
  • Experience working with cross-functional acquisition and growth teams in a fast-paced, well-known B2C global company.
  • Strong understanding of growth marketing techniques, customer acquisition strategies, and funnel optimization.
  • Strong analytical skills and data proficiency. Strong project management skills, with experience leading cross-functional teams/squads and managing multiple initiatives.
  • Proven ability to line manage and mentor product managers, guiding them to success while fostering their professional growth.
What We Offer
  • Competitive salary and bonus.
  • Fully remote work.
  • Discretionary 10% annual bonus scheme.
  • 25 days holiday annually plus bank holidays and Christmas to New Year closure.
  • Premium TrustedHousesitters pet owner and sitter membership.
  • Unlimited housesitting allowance.
  • £500 per year towards travel costs.
  • £200 annually towards home office equipment.
  • Monthly working from home stipend.
  • Find a rescue pet to join your family and we'll cover the adoption fees, as well as paternity to help any pet settle into their new home.
  • Quarterly all-expenses paid meet-up.
  • Team events (remote or in-person) throughout the year.
  • Cover costs of personal development resources.
  • Regular time set aside for personal development.
  • Bupa Health Insurance and Dental Insurance plan.
  • SimplyHealth Healthcare Cash plan.
  • Weekly virtual yoga sessions.
  • Recruitment Referral Bonus.