Brand Strategy and Event Development Manager

3 weeks ago

Richmond, Greater London, United Kingdom Reedexpo Full time

About RX Global

RX Global is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions.

Job Description

The Event Director is responsible for the strategic development and financial performance of the World Travel Market (WTM) brand and event, one of RX Global's largest and most important events. The role has a high level of profile, both internally and externally within the global travel industry. The successful candidate is responsible for identifying and evaluating strong and sustainable growth opportunities, using customer insights to develop new service/product solutions or brand extensions based upon customer needs.

Key Responsibilities

  • Owning the vision, strategy, goals, decisions, and policies of the WTM brand and event
  • Driving the brand and event revenue, strategic development, and high-quality delivery
  • Being accountable for all activities related to the WTM brand and event
  • Setting the shows budget and undertaking timely and accurate re-forecasts
  • Driving individual and team performance to create high-performing show teams
  • Creating a show strategy that optimizes all the levers of growth, includes robust sales and marketing plans, and uses customer data
  • Owning and communicating the event vision and strategy, aligning and connecting the team (and wider matrix team) and their objectives to the event & the overall RX business vision & strategy
  • Creating superior customer solutions by identifying customer needs and problems that need to be solved and leveraging solutions to transform business needs
  • Working with operations to deliver the event in line with budget and strategy
  • Managing the tenancy agreement and acting as the main liaison with the venue

Requirements

  • Demonstrate credibility in brand & product management
  • Have experience in building successful brands/events
  • Demonstrate a proven track record of customer-focused leadership
  • Demonstrate a track record of successfully building new business segments while growing existing portfolios
  • Demonstrate high levels of planning at both an operational and strategic level
  • Have experience in establishing strategic alliances/business communities
  • Have experience in developing new lines of business and products
  • Demonstrate passion for leading diverse teams of both direct and indirect reports demonstrating a strong authentic leadership style with an active focus on customer engagement

About the Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations.

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