Head of Growth

4 weeks ago

London, Greater London, United Kingdom Canonical Full time

Role Overview

Canonical is seeking a highly skilled Head of Growth to lead our growth engineering team and drive commercial success through data and technology. As a key member of our marketing team, you will be responsible for designing, implementing, and operating our marketing technology stack, as well as owning reporting and analytics throughout the customer lifecycle.

Key Responsibilities

  • Lead the growth engineering team to drive commercial results through data and technology.
  • Design, implement, and operate Canonical's marketing technology stack.
  • Own reporting and analytics throughout the customer lifecycle.
  • Develop and track OKRs and conversion rates across the marketing and revenue funnels.
  • Optimize lead scoring, lead flow, and cadences to increase conversion rates.
  • Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
  • Drive Return On Ad Spend optimization through attribution methodologies and advanced targeting.
  • Ensure marketing data cleanliness and completeness through data governance policies and management practices.
  • Champion an experimentation culture by supporting the business with processes, tooling, and expertise.

Requirements

  • Undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering.
  • Strong analytical mindset with solid evidence of managing projects that drive commercial success.
  • Knowledge in advanced marketing analytics, coding/scripting languages, and databases.
  • Exceptional management experience, leading analytical and creative professionals to excellence.
  • Experience in selecting, implementing, and managing a leading-edge martech stack.
  • Track record of building a culture of experimentation across the organization.
  • Advanced web analytics and SEO practices across website and SAAS products.
  • Proven ability to collaborate with senior stakeholders across functions to turn strategic business and product questions into impactful analytic projects.

What We Offer

We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually to ensure we recognize outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits that reflect our values and ideals.

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