Head of Growth D2C

3 weeks ago

London, Greater London, United Kingdom Affinity Full time

About the Role

We are seeking a visionary Head of Growth D2C to lead customer acquisition and scale our high-growth D2C subscription business. As a key member of our team, you will be responsible for developing and executing a holistic customer acquisition strategy across digital and offline marketing channels.

Key Responsibilities

  • Develop and execute a growth marketing playbook to drive customer acquisition across paid search, social media, offline campaigns, and partnerships.
  • Collaborate with the Head of Performance Marketing to drive customer acquisition across all channels, working closely together with external agency partners to optimize Lifetime Value (LTV) and reduce customer acquisition costs (CAC).
  • Partner with the Senior Offline Marketing Manager to complement digital campaigns with direct mail, OOH, events, and partnerships.
  • Manage marketing budgets effectively, ensuring campaigns align with business goals.
  • Collaborate across teams, including Product, Data, and Customer Happiness, to create a seamless customer experience.

About You

  • You have significant experience in leading marketing or customer acquisition in a high-growth, tech-driven D2C business.
  • You've successfully scaled customer acquisition 10x from ground zero, scaled a business to drive marketing budget from £150K per month to £500K per month, and launched and scaled new channels sustainably to 3x CAC:LTV ratios.
  • You're an analytical thinker with expertise in using marketing analytics to drive performance.
  • You thrive on building brands and have a passion for customer-centric growth.
  • You're a strategic leader who enjoys collaborating across departments to ensure success.
  • You're hands-on and entrepreneurial, ready to roll up your sleeves and make things happen in a small, fast-paced team.

Our Culture

We encourage curiosity, collaboration, and fearless experimentation. We believe in a 'test and learn' approach to continuously drive growth and innovation. You'll have the opportunity to work in a flexible, hybrid environment where your ideas are valued, and leadership engages in transparent, two-way dialogue.

Perks of Joining

  • Hybrid working: 1 day a week in our vibrant co-working space in central London.
  • Annual Bonus: linked to our growth plans.
  • Career Progression: Tailored development plans, coaching, mentoring, and on-the-job learning.
  • Wellbeing & Benefits: Access to an Employee Assistance Programme, online health portal, Cycle to Work scheme, and exclusive discounts on our pet food products.
  • Generous Leave: to refresh and re-energise throughout the year.

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