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Marketing Communications Specialist

2 months ago

Perivale, Greater London, United Kingdom BMJ Full time
{"Job Overview

Job Title: Marketing Executive, Events

Contract: Permanent / Full-time

Salary: £40,726 per annum

Location: BMA House, London - UK (Hybrid)

Main Responsibilities:

  • Develop and execute multi-channel marketing campaigns to drive delegate uptake, abstract submission, and brand engagement.
  • Write compelling copy for various marketing channels, including email, social media, web, and print advertising.
  • Collaborate with designers and stakeholders to produce high-quality event guides, advertising, and images for various channels.
  • Work with the Marketing Manager and data team to identify relevant prospective audiences for each communication channel.
  • Update events websites, particularly online programmes and landing pages, as needed.
  • Brief agencies on new and ongoing PPC advertising campaigns and manage ROI for these.
  • Produce internal management reports on progress towards targets.
  • Report on campaign effectiveness and website performance by consulting individual campaign platforms and Google Analytics.
  • Track and reconcile marketing expenditure across events.

Requirements:

  • Effective copywriter with adaptability in writing for various channels.
  • Attention to detail and ability to manage multiple tasks.
  • Experience in managing multi-channel digital campaigns and Google AdWords.
  • Strong interpersonal skills and confidence in managing stakeholders.
  • Proficiency in email software (Adestra experience ideal) and design software (Canva or similar).
  • Good grasp of Google Analytics and SEO best practices.
  • Experience in events marketing is a plus.

Why Work for Us:

We offer a dynamic and innovative work environment with opportunities for growth and development.

Flexible Work and Workplace Perks:

  • Flexible work arrangements, including remote work, core hours, and 9-day fortnight.
  • Discounted onsite gym and fitness classes.

Generous Benefits:

  • Double-matching employer pension contribution, up to 12%.
  • Discounted dental and travel insurance.
  • Seven times salary life assurance cover and income protection package.
  • Discounted gym membership, cycle-to-work, and season ticket loan.