CRM and Data Executive

1 month ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom LeoVegas UK Full time
About the Role

We are seeking a highly skilled CRM and Data Executive to join our team at LeoVegas UK. As a key member of our CRM department, you will be responsible for optimising push notification campaigns to improve player engagement and boost commercial performance.

As a data-driven professional, you will analyse data to maximise ROI, personalise real-time communications, and manage campaign budgets for cost efficiency. This role involves various shift patterns, which will cover real-time campaign delivery on a rotational evening and weekend pattern.

Key Responsibilities
  1. Perform duties on a rota basis, covering evenings and weekends to ensure real-time campaign delivery during key live events.
  2. Assist in the creation and execution of data-driven Live CRM strategies to enhance customer engagement through real-time communications during key gaming events.
  3. Help optimise push notification campaigns to improve player experience and contribute to commercial success.
  4. Support data analysis efforts to track campaign performance, helping to maximise ROI and ROE, and enhance player engagement.
  5. Assist in tracking budgets and performance targets for Live CRM campaigns, ensuring cost-efficiency and helping to meet objectives.
  6. Help with the design and execution of automated customer journeys for live events and promotions, contributing to campaign effectiveness and profitability.
  7. Work closely with CRM Managers and Coordinators, supporting team tasks and learning from experienced members.
  8. Take part in onboarding and training programs to build your skills and expertise in Live CRM.
Requirements
  1. Demonstrate a passion for sports and a deep understanding of CRM methods and factors that motivate sports bettors.
  2. You will have 1-2 years of experience within a CRM Role.
  3. Experience in online marketing would be an advantage within this role.
  4. You are a positive, creative and data-driven person who loves to push the limits, try new things and are results-driven.
  5. You are a team player, willing to share your knowledge and learn from your colleagues while enjoying a dynamic and creative environment – whilst also capable of working independently.
  6. You have excellent planning and time organisation skills and of course - superb attention to detail.
Benefits
  1. Hybrid work policy
  2. 4 weeks of Workation (T&C apply)
  3. 28 days paid leave + public/bank holidays in England
  4. Matched pension contributions up to 6%
  5. BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments
  6. 250 GBP wellness contribution annually (T&C apply)
  7. Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays.
  8. Team and office social events throughout the year, which also include a quarterly team budget
  9. Enhanced parental leave

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