Digital Marketing Specialist

4 weeks ago


Speke, Liverpool, United Kingdom eComplete Full time

About the Role

The Paid Social Manager will be responsible for the planning, execution, and optimization of social media campaigns across Meta, TikTok, Instagram, Snapchat, and YouTube. This role requires a confident budgetary manager who can work with creative teams to develop and deliver effective and best-in-class paid social campaigns to drive ROI and customer acquisition.

Key Responsibilities

  • Develop, pitch, and manage multi-platform paid social plans to drive commercial performance and brand growth.
  • Report performance vs target and drive continuous strategy change.
  • Work collaboratively with our outreach team to optimize the recruitment of influencer assets and paid social repurposing.
  • Continuously suggest optimizations for campaigns to agreed ROI targets.
  • Work with our in-house design team to deliver best-in-class assets.
  • Work effectively with wider marketing teams to ensure paid social plans are delivered impactfully.

Requirements

  • An expert in Paid Social, proven track record of managing paid activity for brands.
  • Experience working with Facebook Business Manager and TikTok Ads Manager.
  • Confident analyzing large data sets and drawing insights to improve performance.
  • Passionate and interested in the beauty sector.
  • Positive in nature, able to both develop and get the best out of those around them.
  • Ability to think both creatively and commercially.

What We Offer

  • Free on-site parking.
  • Free Electric Vehicle Charging.
  • 24 Days holiday + Birthday Off + Bank Holidays.
  • Bupa Private Healthcare.
  • Employee discounts across our Brands.
  • Part of a culture where ideas are encouraged and part of a growing international brand.


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