Brand Development Manager

7 days ago


Derby, Derby, United Kingdom Refresco Drinks UK Limited Full time £6,400
Role Responsibilities

The Senior Commercial Manager will have overall responsibility for the development and execution of commercial strategies for our licensed brand portfolio. This includes:

  • Proposing and delivering promotional activities, managing pricing policies, implementing annual brand plans, and identifying new product development (NPD) opportunities for the brand portfolio.
  • Collaborating with the Trade Marketing team, Finance, and Shopper Marketing Exec to align trade positioning, develop brand communications, and manage marketing expenditures effectively.
  • Monitoring brand performance, ensuring accurate forecasting with commercial and supply chain teams, and overseeing packaging and product management for improved profitability.

The ideal candidate will have a proven track record of developing and executing successful commercial plans that drive brand growth, profitability, and market share. They will have strong leadership and collaboration skills, working seamlessly with cross-functional teams to ensure alignment and delivery of strategic goals.



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