Conversion Rate Optimization Specialist
3 weeks ago
Accruent.com is looking for a skilled Conversion Rate Optimization Specialist to strengthen our Marketing team. As a key member of our digital marketing team, you will be responsible for improving conversion rates across our website by developing and executing experiments (A/B tests) and creating a better user experience for our website visitors.
We estimate the salary for this role to be around $125,000 per year, based on industry standards and the location of our office in [location].
About the Role:
The ideal candidate will have 6+ years of experience working in B2B web marketing teams. They should possess excellent understanding of content management systems (CMS), marketing systems, attribution models, and processes, Google Analytics, and other web technology infrastructure. Additionally, they should have great understanding of CRO and proficiency in A/B testing tools such as Optimizely, Google Optimize, VWO, etc.
Responsibilities:
- Develop and execute experiments (A/B tests) to improve conversion rates across Accruent.com
- Collaborate with cross-functional teams, including developers, SEO, and marketing managers, to drive optimization projects
- Monitor and optimize website performance using data-driven insights
Requirements:
- 6+ years of experience working in B2B web marketing teams
- Excellent understanding of CMS, marketing systems, attribution models, and processes, Google Analytics, and other web technology infrastructure
- Great understanding of CRO and proficiency in A/B testing tools such as Optimizely, Google Optimize, VWO, etc.
About Us:
Fortive Corporation is a global leader in industrial growth and innovation. We offer a dynamic and fast-paced environment where you can grow your skills and career. If you are passionate about digital marketing and want to make a difference, please apply for this exciting opportunity.
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