Digital Optimisation Lead

1 week ago


Edinburgh, Edinburgh, United Kingdom Lloyds Banking Group Full time

Job Title: Digital Optimisation Lead

Description:

We are seeking a highly skilled Digital Optimisation Lead to join our team at Lloyds Banking Group. As a Digital Optimisation Lead, you will play a key role in improving our digital channels to drive conversion optimisation and customer experience improvements.

Key Responsibilities:

  • Develop and execute a data-driven experimentation strategy to optimise user experience and improve conversion rates.
  • Design, implement, and analyse A/B and multivariate tests across digital platforms to drive business growth.
  • Collaborate with cross-functional teams to unlock growth opportunities and deliver significant, measurable improvements to our digital touchpoints.
  • Manage budgets and provide forecasts to Finance on a regular basis.

Requirements:

  • Extensive experience in Digital Optimisation, with a proven track record of driving business growth through experimentation.
  • Strong understanding of User Experience and customer journey mapping.
  • Proficiency in CRO platforms and web analytics tools.
  • Strong quantitative skills and ability to interpret complex data.

About Us:

Lloyds Banking Group is a leading financial services provider, dedicated to helping Britain prosper. We are committed to building a workforce that reflects the diversity of our customers and communities.



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