Digital Transformation Specialist
1 month ago
We are seeking a talented Digital Transformation Specialist to join our team at Lloyds Banking Group. As a key member of our Insurance, Pensions and Investments (IP&I) division, you will play a vital role in driving digital growth and enhancing customer experiences.
In this exciting opportunity, you will work closely with our Conversion Rate Optimisation (CRO) professionals to develop and implement strategies that improve our digital channels. Your expertise in A/B testing, multivariate experiments, and personalisation initiatives will help us better understand our customers' needs and preferences, ultimately leading to increased conversions and revenue.
Key Responsibilities:
- Assist in the planning, setup, and execution of A/B and multivariate tests across various digital platforms.
- Work with the analytics team to capture data from experiments and generate reports on test performance.
- Support the development of strategies for improving digital channels.
Requirements:
- Experience in a digital marketing, analytics, or CRO-focused role within financial services.
- Strong quantitative skills and attention to detail with experience of interpreting data.
- An understanding of user experience principles and customer journey optimisation.
What We Offer
We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience. In addition to a generous pension contribution and annual performance-related bonus, we provide benefits such as 30 days' holiday, a range of wellbeing initiatives, and generous parental leave policies.
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Digital Transformation Specialist
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