Digital Transformation Specialist

3 weeks ago


Edinburgh, Edinburgh, United Kingdom ENGINEERINGUK Full time
Job Overview:

We are seeking a skilled Digital Transformation Specialist to join our team in Edinburgh, Scotland. As a Digital Transformation Specialist at ENGINEERINGUK, you will play a vital role in reshaping our approach to SEO strategy and digital marketing efforts.

This is an exciting opportunity to join a growing cross-channel team and collaborate with colleagues from various backgrounds to enhance our digital channels and engage with our customers and advisers.

The successful candidate will have in-depth knowledge of SEO best practices, search engine algorithms, and ranking factors. They will also possess a good understanding of all SEO pillars, including on- and off-page SEO, as well as technical SEO fundamentals.

Responsibilities:
  • Support the SEO Marketing Manager with SEO strategy implementation and SEO recommendations for the wider business.
  • Use SEO knowledge and a range of tools to analyse website content, mark-up, links, and other implementation to spot growth opportunities and drive strategy.
  • Carry out keyword research and market demand analysis to identify target keywords for content creation and optimisation.
  • Provide SEO recommendations, including on-page content and internal linking optimisation, aimed at enhancing digital performance.
Requirements:
  • At least 1-2 years of working directly in an SEO role, ideally agency-side with experience on financial services accounts.
  • In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
  • A good understanding of all SEO pillars, including on- and off-page SEO.
  • An understanding of technical SEO fundamentals, e.g. sitemaps, robots.txt.
Salary: £45,000 - £65,000 per annum, depending on experience.

What We Offer: A competitive salary, generous pension scheme, and access to training and development opportunities.

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