Digital Transformation Lead
3 weeks ago
About the Role
We are seeking a highly skilled Digital Transformation Lead to join our team at Lloyds Banking Group. As a key member of our digital transformation team, you will play a pivotal role in driving business growth and improving customer experience through data-driven experimentation and personalisation strategies.
Key Responsibilities
- Develop and execute a comprehensive experimentation roadmap to drive business growth and improve customer experience.
- Design, implement, and analyse A/B and multivariate tests across digital platforms to optimise user experience and improve conversion rates.
- Collaborate with cross-functional teams to unlock growth opportunities and deliver significant, measurable improvements to our digital touchpoints.
- Manage budgets and provide forecasts to Finance on a regular basis.
- Oversee the selection and management of external partners and suppliers.
Requirements
- Extensive experience in CRO, having run projects from concept to execution, in a highly regulated environment.
- Strong understanding of User Experience and customer journey mapping.
- Strong proficiency with CRO platforms and web analytics tools.
- Strong quantitative skills with a proven ability to interpret complex data and translate it into significant insights.
- Ability to influence and encourage a culture of experimentation within an organisation.
About Us
Lloyds Banking Group is committed to creating a values-led culture and building a workforce that reflects the diversity of our customers and communities. We are focused on creating a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
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