Digital Transformation Lead

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Lloyds Banking Group Full time

About the Role

We are seeking a highly skilled Digital Transformation Lead to join our team at Lloyds Banking Group. As a key member of our digital transformation team, you will play a pivotal role in driving business growth and improving customer experience through data-driven experimentation and personalisation strategies.

Key Responsibilities

  • Develop and execute a comprehensive experimentation roadmap to drive business growth and improve customer experience.
  • Design, implement, and analyse A/B and multivariate tests across digital platforms to optimise user experience and improve conversion rates.
  • Collaborate with cross-functional teams to unlock growth opportunities and deliver significant, measurable improvements to our digital touchpoints.
  • Manage budgets and provide forecasts to Finance on a regular basis.
  • Oversee the selection and management of external partners and suppliers.

Requirements

  • Extensive experience in CRO, having run projects from concept to execution, in a highly regulated environment.
  • Strong understanding of User Experience and customer journey mapping.
  • Strong proficiency with CRO platforms and web analytics tools.
  • Strong quantitative skills with a proven ability to interpret complex data and translate it into significant insights.
  • Ability to influence and encourage a culture of experimentation within an organisation.

About Us

Lloyds Banking Group is committed to creating a values-led culture and building a workforce that reflects the diversity of our customers and communities. We are focused on creating a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.



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